Privacy Policy – Pedigree Portal Ltd

Effective Date: 21st July 2025

This Privacy Policy explains how Pedigree Portal Ltd (“we”, “us”, “our”) collects, uses, shares, and protects personal information obtained through our website: [www.pedigreeportal.co.uk].

By using our website, you consent to the practices described below.

 

1. Information We Collect

We may collect and process the following information:

a. Account Information

  • Full name

  • Email address

  • Phone number

  • Address

  • Profile photo (optional)

b. Identity Verification

  • Email confirmation

  • Mobile number verification (SMS code)

This is done to maintain a safe and trustworthy platform. We do not collect or store ID documents or proof of address.

c. Listing & Breeder Data

  • Dog registration documents

  • Kennel details

  • Litter information

d. Usage Data

  • IP address

  • Browser type and version

  • Time zone setting

  • Page interaction data (via cookies)

e. Payment Information

  • Payment data is processed securely by third-party providers (we do not store card details).

 

2. How We Use Your Information

We use your personal data to:

  • Create and manage user accounts

  • Verify user identity for fraud prevention

  • Facilitate communication via our messaging system

  • Display and manage breeder listings

  • Improve the Website’s usability and performance

  • Comply with legal obligations (e.g., animal welfare laws)

 

3. Legal Basis for Processing

We process your data under the following lawful bases:

  • Consent – when you opt in for marketing communications

  • Contractual necessity – to provide services you’ve registered for

  • Legal obligation – for identity checks or fraud prevention

  • Legitimate interest – to ensure platform safety and service quality

 

4. Sharing Your Information

We only share your data:

  • With payment providers for transaction processing

  • With verification partners for identity checks

  • With legal authorities if required by law

  • Internally, for moderation or support purposes

We do not sell your personal data.

 

5. Data Retention

We retain your data:

  • For as long as you have an active account

  • For up to 7 years after closure for legal or regulatory purposes

 

6. Your Rights

Under UK GDPR, you have the right to:

  • Access your data

  • Correct or update your data

  • Request deletion (“right to be forgotten”)

  • Object to processing or withdraw consent

  • Lodge a complaint with the ICO

 

7. Cookies

We use cookies to:

  • Track website performance

  • Save your login sessions

  • Personalise user experience

You can control cookies via your browser settings.

 

8. Security

We use encryption, secure servers, and limited access controls to protect your information. However, no method of transmission is 100% secure.

 

9. Children

Our site is not intended for use by individuals under 18. We do not knowingly collect data from minors.

 

10. Contact Us

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Address: [Insert registered office address]

 

11. Changes to This Policy

We may revise this Privacy Policy from time to time. Material changes will be posted with a new effective date.